Board recruitment is on my mind because I'm starting my second year chairing a non-profit Board and the personnel committee, which in our organization serves as the nominations committee, has asked me to help them think through the framing of our nominations process. As a pastor in the United Methodist church, I also serve as the chair of our congregation's nominations committee, so it also true that I've always got nominations thoughts in the back of my mind.
I remember the first non-profit Board on
which I served. It was a local Board, and I remember looking around and
noting that I was the youngest one there and likely the only person of
my generation. I was also the only pastor. In retrospect, I had likely
been invited to join the group in large part because someone had been
working from a Board matrix and was hoping to fill in some spots that
had looked empty. That Board was where I gained my working knowledge of
profit/loss reports, donor relations and personnel committees; and in my
second term learned how to conduct organizational merger due diligence
when our affiliate merged with one in a city a few counties away. Since
then I have served as the Executive Director of two non-profits, Interim
Executive Director of two others, and been a member and/or officer of
at least twelve others. I've learned a great deal along the way,
including the value of taking the time to recruit a mission-focused
Board of Directors.
Some Boards on which I have served have fairly
well-defined recruitment plans accompanied by firm two three-year term rotations
for service, but many others have found themselves dealing with some stress
when they realize that several long-term Board members are retiring from
service at the same time. I went searching online for some of my favorite tools
for considering both recruitment and composition, and have assembled some here.
I remember the first time I
heard of something called a Board Matrix. I think it was about 15 years ago, and I was probably attracted to it
because it involved a chart and the word "matrix." When I searched for more information about the
board matrix, the first thing I found was a critique of it from Blue Avocado,
the enewsletter of American Nonprofits (find out more and sign up for the enews
here: blue avocado
This article matrix critique
describes both the board matrix model of analyzing board composition and then
proposes a better way, which hinges on recruiting Board members to help meet
the goals of the organization.
The idea is this: determine
what your organizational goals are, figure out what your Board’s role is in
meeting those goals, and recruit people who can help you achieve those goals.
This might sound like an obvious recruitment strategy, but often we use other
strategies, such as replacing a Board member with someone we already know well;
finding someone who reminds us of the person who is departing; or continuing to
mine a particular institution or workplace for volunteers who serve in
sequence.
I suggest reading the Blue
Avocado article above deeply but then returning to some of the notions of what
made the matrix popular a decade or so ago. Here’s a link to a sample template
I found online: matrix template While the formulaic nature of the matrix can
be problematic, stifle creativity and prevent the nominations or governance
committee from recruiting new members with the overall vision and/or near-term
goals in mind, I do think it carries with it the asset of accountability when
it comes to having a lens for diversity within the governing body. Any time we
are intentional about saying, “who is at our governing body table, and are they
representative of our community and people who might be overlooked?” I think we
are helping our Board of Directors become stronger.
I think diversity in a Board
of Directors strengthens the group, and this includes personal demographics as
well as knowledge base, constituent and affinity groups, and local/regional perspectives.
While I was looking for a sample board matrix, I found this article, which is
one of many on different topics related to diversity on non-profit Boards. I
think it is helpful and compelling: racial diversity on nonprofit boards
I like to include a garden photo - this is a photo of the Botanicial garden in Berlin, from September 2016